I am an E-commerce Media Specialist, working for the world's largest Amazon Advertising Agency - Flywheel Digital
Highly capable E-Commerce Media Specialist with over a year experience working with the world's most successful Amazon Advertising Agency. Certified in Amazon Advertising (search & DSP), my expertise has contributed to an average increase of 305% in clients' Amazon media sales this year. A proven self-starter, having embraced and thrived in new roles in both the USA & UK.
Here is some information on my professional work experience, and also my education.
August 2020 - present
Flywheel Digital is a managed services company focused on accelerating brand growth in digital retail.
We’ve spent years solely focused on deconstructing the eCommerce machines, helping hundreds of brands exceed fair share.
Flywheel is the global leader in retailer paid search planning, execution, and optimization, partnering with more than 400 brands.
We’ve invested heavily in technology, building our tech and bidding platform from the ground up to meet our clients' unique retail needs and allowing our team to manage massive amounts of data at scale. We work with the largest brands, across the most complicated retail platforms to drive disproportionate growth via search, supply chain, planogram, promotion, and display optimization.
October 2018 - July 2020
Club Travel is the largest independently-owned travel company in Ireland, and is the parent company of a range of leading travel agencies including Budget Travel and Abbey Travel.
I worked here as a Digital Marketing Executive in the marketing department.
As part of this team, we carried out numerous digital marketing campaigns for a total of 8 different travel agencies across different digital channels.
A lot of my work involved the maintenance of various customer information databases across all the brands. I frequently analysed the data and compiled reports for use across the entire company. Another responsibility of mine was to update the brands’ websites with current offers on a weekly basis using different CMS's. I also assisted in various other digital operations such as SEO web content writing, social media activity, and Google Ad campaigns.
Sept 2017 - May 2020
My time at NCI gave me an excellent base of knowledge in marketing and general business practices. Areas of business that I studied include Marketing Strategy, Project Management, Digital Marketing and Integrated Marketing Communications. Nearly every semester included a "live" project that involved co-operating with real businesses and organizations, for example our final year project in association with Shopify. I achieved a Second Class Honours, Grade 1 degree (2:1).
Sept 2014 - May 2015
A full time course on information technology that I took upon graduating secondary school. I studied IT areas such as Database Methods, Web Development, Image Processing, and Computer Programming. I achieved 5 distinctions, 3 merits & 1 pass.
So far at my time at Flywheel Digital, I have utilized over £1.1 million in budget, and have driven over £12.25 million in Amazon media sales. This has been across both Amazon search & DSP, and employing a range of different ad types in order to produce the best results. Above you can see the Amazon Media Sales performance of clients before and after they begin working with me, on average their Amazon media sales increase by 307%.
At Club Travel I built numerous webpages for various holiday destinations, blog posts, and sport events travel packages. I created the pages using our Content Management Systems, iVector and Umbraco. For each page, I performed Search Engine Optimization (SEO) functions before launching the page, such as keyword research and selecting title tags and meta descriptions. After launch, I would employ Google Analytics to monitor the success of the page, and make changes where necessary.
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